This is especially true for brands, which invest heavily in online marketing campaigns such as Search Engine Optimization, Social Media Marketing, Content Marketing or any other method. In short, the brands that spend the most money on online marketing have the most motivation to learn. Dermal Fillers worldwide shipping
It is not just the websites that have lots of traffic, due to marketing that can benefit from increasing conversion and sales opportunities. Newer brands and websites as well would prefer to have better return on investment with e-commerce websites.
Consulting Services are great tool to Increase Sales
Working through consulting services and with an experienced industry specific consultant can yield excellent results for a brand. Skin care companies have it very competitive online with the average consumer being highly educated and knowledgeable. These beauty consumers spend much time researching and conducting their due diligence on anti aging products, acne treatment, and other types of skin care products.
For a skin care website to convert higher in e-commerce sales online, a brand must understand conversion optimization techniques, website design and development, as well as the requirements of online marketing campaigns.
An experienced consultant can assist a skin care brand in identifying elements in various areas of the website that need improvement, re-positioning, or edits to increase sales. In most cases, it is either or the combination of the skin care home page layout, e-commerce store pages, and product offering that needs to be addressed.
Skin Care Website Home Page Layout & Design
Home page layout is probably one of the most important if not “The” most important area of a skin care website. Regardless of the e-commerce store pages or product offerings, the home page is critical to increasing online sales.
The home page of a skin care website has to incorporate certain elements to support marketing efforts and the success of them. For example, if a company relies on Search Engine Optimization to gain website traffic, the home page has to have at least a 350 word SEO copy on the home page, preferably at the top of the page. Without scrolling a website visitor should be able to see this text copy. This is very important for SEO marketing campaigns and the success of them. Google dictates much of this in order to rank high within their search. The text copy has to be in alignment with the keywords, title tags, and Meta description.
Brands that have only a large image on the home page, loose much momentum in growth ability when organically marketing their website. They simply lack the conversion elements of a home page layout. To often skin care brands mirror the look after a larger brand, which have different marketing budgets, market reach and already may have the needed traffic for e-commerce sales.
Smaller brands and skin care companies that wish to grow online with traffic and sales, must realize that their home page layout cannot be like a larger brand. These larger brands may have a different strategy or are in a different position altogether. This is a very common mistake amongst beauty brand website designs.